About

Trained by film. Sharpened by systems.

For eight years I co-founded and ran Spineleaf Studios, a film post-production house in Pune — around 100 productions, teams of 5 to 50, working as writer, director, and editor. Then I found product design and realized I'd been training for it all along. Directing is the craft of user attention. Editing is information hierarchy under a time limit. Writing is the narrative logic that makes a dense dashboard make sense.

I pivoted deliberately: freelance web and digital design through 2024, then EdTech at Edunova, then sole designer at Zendr — where I built the ERP platform and design system that still run without me — and now Synthia at Viamagus.

I've also published four books: two poetry collections and two children's books on the forts of Chhatrapati Shivaji Maharaj. Once a storyteller, always a storyteller.