Product Designer

Design systems that run without me.

Senior Product Designer — ERP, B2B SaaS, and AI-integrated products.

I design systems structured enough to outlast me — teams keep shipping on them long after handoff.

See how →About me →

Work

Featured work

A design system an AI can operate

400+ components · semantic tokens · still shipping without a designer

→

One ERP, four jobs to do

Role-based design for UK SMEs · 40% faster onboarding · live at zendrapp.com

→

The design system that couldn't grow

In progress

Rebuilding a system that couldn't scale

→

Skills

UX StrategySystems ThinkingDesign SystemsInformation ArchitecturePrototypingFigmaFramerUX StrategySystems ThinkingDesign SystemsInformation ArchitecturePrototypingFigmaFramer
UI for SaaS & ERPScalable SystemsUX/UI DesignAI-Assisted DevelopmentClaude CodeProject ManagementUI for SaaS & ERPScalable SystemsUX/UI DesignAI-Assisted DevelopmentClaude CodeProject Management

Experience

Three roles, one direction

  1. Senior Experience Designer

    Jan 2026 — Present

    Viamagus

    Lead designer on Synthia, a pre-MVP middleware AI platform — rebuilt its design system to scale beyond the screens it was built for.

  2. Product Designer

    May 2025 — Dec 2025

    Zendr Business

    Sole designer — built the ERP platform and the design system it still runs on.

  3. UI/UX Designer

    Oct 2024 — May 2025

    Edunova Innovation Lab

    Delivered user-centric designs for EdTech products and built a reusable design system to streamline workflows and improve interface consistency.

13 years of professional creative practice — 8 running a film studio, 3 designing complex B2B systems.

The full story →